USING ACTION RESEARCH TO DETERMINE THE SYSTEMATIC APPLICATION OF INTERNATIONAL BEST PRACTICE METHODS AND STANDARDS IN MANAGING RISK IN EVENT MANAGEMENT

All business involves assuming and managing risk, this is particularly true of businesses involved in the staging management events, which are inherently risky endeavours. Event thus intrinsically concerned with various forms risk. This study aims to identify factors that influence best practices risk during event management, determine extent contribute towards effectively management. More than ever before, a variety stakeholders expecting organisers will actively engage risks do so what can be considered reasonably practicable. A qualitative approach was undertaken for study, consisting ten online (virtual) semi-structured interviews selected experienced professionals ascertain their perspectives on events why practice standards often not employed. The concluded must an integral part process, encompassing all phases events. Keywords risk; stakeholders; standards; management;